Negroni Week is back for its 12th year, running from September 16th to 22nd, 2024. This international charitable initiative, sponsored by Campari and launched by Imbibe Magazine in 2013, is dedicated to raising funds for good causes while celebrating one of the world’s most beloved cocktails—the Negroni.
The Origins of Negroni Week
What began in 2013 as a small-scale initiative with around 120 participating venues has grown into a global movement. Today, thousands of bars, restaurants, and retailers from over 70 countries participate in Negroni Week, making it a truly international event. To date, Negroni Week has raised over $5 million for various charitable organizations, reflecting the power of the global bar community and cocktail enthusiasts coming together for a good cause.
Negroni Week 2024: What to Expect
The 2024 edition of Negroni Week will see events and activities hosted worldwide, all with the common goal of raising money for charity. For the third consecutive year, the initiative will focus on one official non-profit partner: Slow Food. This global movement is dedicated to promoting sustainability, equity, and diversity in food and drink, with the goal of ensuring that everyone has access to good, clean, and fair food.
How to Participate in Negroni Week
Whether you’re a bar owner, a bartender, or a cocktail lover, there are many ways to get involved in Negroni Week:
- Bars and Restaurants: Venues can sign up to participate by visiting NegroniWeek.com and creating an account. Throughout the week, these establishments will offer special Negroni cocktails, with a portion of the proceeds going to the selected charity. After the event, participants are encouraged to return to the website to donate any additional funds raised.
- Guests: For those looking to enjoy Negroni Week, simply find participating venues in your area and join the celebrations. Whether you prefer a classic Negroni or a creative twist on the original, there will be plenty of opportunities to enjoy this iconic cocktail while supporting a good cause.
- Campari National Day of Service: On September 17th, 2024, Campari, in partnership with the USBG National Charity Foundation, will host the fourth annual Campari National Day of Service. This initiative will include both virtual and in-person volunteer activities across the U.S., encouraging bartenders, trade, and distributor partners to give back to their communities.
The Legacy of the Negroni
While the true origin of the Negroni is often debated, there’s no denying its enduring popularity. The Negroni, traditionally made with equal parts gin, Campari, and sweet vermouth, has become a staple in bars worldwide. In 2020, Campari led centenary celebrations for the Negroni, marking 100 years since the cocktail is believed to have been first served. Since then, Negroni Week has gained even more international support, solidifying its place as a key event in the cocktail calendar.
Why Negroni Week Matters
Negroni Week is more than just a celebration of a cocktail—it’s a movement that brings together people from all walks of life to support charitable causes. By participating in Negroni Week, crafting cocktails, attending events, or volunteering, you’re contributing to a global effort to improve the world.
So, mark your calendars for September 16th-22nd, 2024, and get ready to raise a glass to good causes and great cocktails. Cheers to Negroni Week!
Discover Barmalade® Near You! Log in to your account and shop all Barmalade Flavors online 24/7. Businesses interested in stocking Barmalade® or have other inquiries can contact us at [email protected].
