The Barmalade® Story

jorge alvarez barmalade cofounder

Plato, the ancient Greek philosopher once said, “necessity is the mother of invention” and this holds true for why Jorge Alvarez, Barmalade® co-founder, set out to create this premium cocktail mixer.

While serving as bar manager for one of Dallas’ exclusive fine dining restaurants, Jorge noticed his clientele becoming frustrated because they had to wait so long for specialty cocktails to be hand-muddled. Also, cocktails were returned because the taste wasn’t consistent, resulting in dissatisfied clients and lower revenue.

So, Jorge devised a unique process to eliminate the time-intensive steps related to hand-muddled cocktails. The delicious result is Barmalade®, offered in several unique and memorable flavor combinations like Berry-Basil, Mango-Habanero, Strawberry-Kiwi, Grapefruit-Elderflower and Blackberry-Mint.

Today Jorge works diligently on creating new flavor combinations to expand the Barmalade®product offering. He also greatly enjoys working closely with on premise customers to create phenomenal Barmalade®cocktails and mocktails for their menus. If you’d like to know more about Barmalade®, contact Jorge at [email protected]

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